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How are Big Data & Analytics really being used by Insurers?
Another week, another conference, this time it was Big Data & Analytics for Insurance. To start, I was running a pre-conference workshop (as mentioned previously) on how Customer Insight can help...
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Why insurance firms need a new vocabulary
Everyone wants to improve the customer experience, but look at the vocabulary insurance firms use. Many words are opaque, and some are even offensive. So, I’m pleased to welcome Paul Carroll (CEO of...
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Are you happy with insurance customers’ experience?
Sharing a conversation on insurance customers’ experience, I’m delighted to welcome back Paul Carroll. Paul is CEO of Insurance Thought Leadership & in this guest post shares an insightful...
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What could you learn from Canadian Insurers?
When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider sector marketing to which...
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Applications of analytics for insurance pricing (using 3 types of data)
This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends...
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How InsurTech is changing the Insurance Sector, in 10 key trends
Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and how they could impact...
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Is that tempting technology really useful to your business?
Unless it proves useful to your business, it was a distraction. Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial...
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Are insurers playing it too safe with data and analytics?
As we focus on business applications, let’s broaden our scope to review how data and analytics strategies are being implemented. Insurance is a conservative industry. It has certainly lagged other...
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InsurTech: bucking the trend of cautious insurers with AI innovation
How close are you to the AI innovation happening within the InsurTech sector? To promote debate, and deeper thinking amongst Customer Insight Leaders, this post balances our last one. Apparently...
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Will GDPR spell the end of Big Data mindset, is less now more?
Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one...
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Redesigning Customer Experiences from the Outside In
A book review of "Outside In" by H Manning & K Bodine. Explaining the benefits of this book and how insight/CX leaders can redesign customer experiences. Continue Reading
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Why should Behavioural Economics matter to you?
Since presenting at their regional events and writing an article for the CII’s Journal, I’ve continued to hear a demand for more understanding of Behavioural Economics (BE). It appears the majority of...
View ArticleEvent: Analytics for Insurance, Europe 2014
This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation from over 14...
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Insights into Home Insurance digital marketing effectiveness
Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest...
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Learning about Customer Analytics in Financial Services #CAI2015
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event...
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Is Pharma now learning from FS about Customer Insight?
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons at a conference for Pharma. Perhaps sector...
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Hear how insurance analytics can improve your marketing
Are you responsible for using analytics to improve insurance marketing? If so, this event is well worth considering. The “Insurance Marketing & Distribution Europe Summit” (8 & 9 December,...
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Want to know what the other insurance marketers are doing?
“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a...
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How to build a virtual insurer for the new normal post-COVID
A white paper on how to create a virtual insurer ready for the new normal post-COVID19, from digital strategy expert Frederik Bisbjerg. Continue Reading
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